What We Do
Nash Media uses Behavior Tracking, Identity Resolution, and Machine Learning AI to identify prospects who are actively pursuing a purchase of you sell, in real time.
These prospects represent your most direct path to a sale.
Because we allow you to focus your limited marketing budget only on those prospects who are likely to buy, you can stop wasting money on those who won’t.
And because you’re eliminating those people who aren’t interested — more people click (higher CTR) and you pay less (lower CPC).
How We Do It
Our software tracks 200 million people and accumulates 25 billion pieces of behavioral data every day. We then apply machine learning to create conversion profiles for any market, any service, B2B or B2C.
From these conversion profiles, our algorithms reconstruct PATHS to purchase — what did buyers do in the days, weeks or months leading up to the purchase. Our AI then sorts through and looks for those patterns being repeated across the billions of behavioral data points we collect every day.
As your campaigns run using our data, our machine learning algorithm self-adjusts in real-time for every individual client to auto-optimize its targeting and conversion profiles, resulting in a prediction engine that improves and becomes more accurate over time.