Welcome to people based marketing.
When you intimately know what makes your target audience unique in the here and now, effective marketing begins.
We provide you the deepest, proprietary consumer data and insights — at the individual level… at massive scale… across all channels… at the speed of now.
Combined with the right technology and software, we give you a better way to discover, understand and engage just the right people for remarkable marketing performance, every time.
To understand the value of InMarket Targeting, you must think in terms of strategy, and you must think in terms of what you, as a company really want.
Many companies only think in terms of “beating their competition.” Of being the best, or at least better than the other guy, who they see as their main competition.
In reality, it’s not about being “the best.” It’s about winning more profits.
It’s about a way to get from where you are now as a company, to where you want to be.
In this case, the strategy must be a way to win higher profits.
To win higher profits, you must overcome the things that steal profits from EVERY COMPANY. You must overcome the 5 Forces every company competes with for profits (Rivals, Alternatives, Powerful Buyers, Powerful Suppliers, New Entrants). These 5 Forces are the things in between A and B. They are the only things keeping you from getting from where you are, to where you want to be.
For some companies and in some verticals, this MAY be a rival (direct competitor), but it’s just as likely that it’s not -- that it’s a powerful buyer, or powerful supplier, or something else. Think in these terms -- what is TRULY keeping you from winning higher profits? It may be just one of the 5 Forces or it may be many. Which is it for YOU?
To overcome the 5 Forces, you must focus your limited resources so that they give you the best chance of executing your strategy -- the way to get to higher profits.
So your resources should be focused on prospects who are most likely to buy , because those prospects are the quickest and surest path to profits.
And prospects who are most likely to buy are prospects who are aware that they have a problem.
Why is that? Because until you’re aware you have a problem, you don’t seek a solution.
It makes no sense to market to prospects who aren’t aware of their problem,
because they aren’t in search of any solutions.
And if they aren’t searching, they won’t buy.
Prospects who ARE aware that they have a problem follow a predictable set of steps in their search for a solution, which THEY determine, not us...
What it is:
A real-time, permanent, portable and proprietary list of the 3% of any market that is actively pursuing a purchase of what you sell, thus allowing you to only market to prospects who are ready to buy now -- people who are aware that they have a problem and are seeking solutions to that problem.
What it does:
It tracks real-time behaviors such as keyword searches, URL-level navigation, content consumption, social behavior and campaign response.
It allows you to eliminate wasteful ad spend because you’re only marketing to the right people. So you eliminate all of the advertising that’s never going to work.
When you do that, you automatically drive down cost per acquisition.
And when you do that , you increase your profits.
How it does it:
Since all sales start online, we track prospects on a people-based level as they navigate the internet.
We accumulate 25 billion pieces of behavioral data every day and then apply machine learning to create conversion profiles for any market, any service, B2B or B2C.
From these conversion profiles, our algorithms reconstruct PATHS to purchase — what did buyers do in the days, weeks or months leading up to the purchase.
Our AI then sorts through and looks for those patterns being repeated across the billions of behavioral data points we collect every day to make a prediction about who is in market for a particular product or service.
We then use closed-loop analysis to measure our prediction against what actually occurred (click or no click, sale or no sale, etc.). Our machine learning algorithm can then self-adjust in real-time for every individual client to auto-optimize its targeting and conversion profiles, resulting in a prediction engine that improves and becomes more accurate over time.
Why is this feature an advantage over what you’re currently doing:
Because you’re marketing to the needles, not the haystack, your advertising is vastly more efficient. And unlike what you’re doing now, where the platform you’re using (i.e. Google, Facebook, etc.) owns the data, with InMarket Targeting, you own the data.
What is the result of this advantage:
This is the technology that allows you to execute your strategy of winning more profits. You own and control the data that represents the driver behind all sales -- the 3% of any market that’s ready to buy now.
Because you’re only advertising to the people who matter, you get much higher leverage on your ad spend. And because InMarket Targeting is based on real-time behavior, you have the first chance to gain “frame control” with a prospect, allowing you to set the buying criteria.
What will you gain from this advantage:
A competitive advantage -- lower CPC and CPA --
Bottom Line ... HIGHER PROFITS.